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Issy-les-Moulineaux, April 28, 2008: Sodexo launches its Web TV channel: Abetterday.tv. The Internet’s first TV channel sponsored by a major international company in format web 2.0
Why is it called Abetterday.tv ?
Because for 40 years, Sodexo has strived to make every day a better day…
Come and see what we mean!
But, who is « Sodexo »?
Sodexo is one of the world’s biggest employers, ranking number 2 in France, 6th in Europe, and 22nd in the world. A world leader in Food and Facilities Management services, Sodexo’s teams serve customers with an amazing array of expertise and skills in diverse locales around the globe, from schools and hospitals to off-shore platforms and other sites in some of the world’s most remote locations.
…100 days, 100 videos on Abetterday.tv:
Follow the experiences of 100 different Sodexo « heroes » in 16 countries. Witness the numerous – sometimes unpredictable -- activities performed by Sodexo employees around the world: from a spa therapist in Sweden to a dresser at the Parisian Lido cabaret, from a chef in Amsterdam to a maintenance technician in Thailand…
In portraying these widely-varied roles, each film highlights Sodexo’s expertise in Quality of Life services delivered by its 350,000 employees to 50 million customers every day.
A modern, user-friendly Web site
Sodexo offers Internet visitors a site with the latest technologies, WEB TV in format Web 2.0 with ultra-fast delivery, sharp image quality, video-sharing and more.
A creative, innovative concept for a site that is warm, simple and friendly – specially designed to welcome Sodexo employees and the public.
But wait, there’s more!
To launch the site, Sodexo has put in place:
Internally: A contest for all of its 350,000 employees around the world !
It’s simple to play. With colleagues, with family, a video per day to watch on Abetterday.tv for three months and a questionnaire to return at the end of July.
With more than 11,000 prizes !
Externally: An international ad campaign!
In 16 countries on top news and information sites, visitors can discover with a click the extent and proximity of Sodexo-offered services…day after day.
SODEXO, founded in 1966 by Pierre Bellon, a world leader in Food and Facilities Management services, with 350,000 employees on 30,000 sites in 80 countries. For Fiscal 2007, which closed August 31, 2007, SODEXO had revenues of 13.4 billion euro. Listed on Euronext Paris, the Group’s current market capitalization is more than 6,5 billion euro.